Marketing Management Information System for Pure Dairy Products in Web-Based Dairy Cattle Community

Abstract

Product marketing management is an information system. To improve marketing information. It takes media such as websites and human resources that manage the information capability itself. The problem with marketing pure milk products in the dairy cow community is that the area that is the target of marketing is not yet known the level of loyalty of consumers who like pure milk, pure milk products are still unable to compete with pure milk products that already have packaging and brands so that marketing can be hampered. The method used in making the Marketing Management Information System is the prototyping method. Creating a Marketing Management Information System, which is a system for marketing, promoting, and rating whole milk products through a website for consumers and a system for managing consumer data, product data, and marketing data by the marketing admin in the dairy cow community. The conclusion is that the Marketing Management Information System can manage marketing data for pure milk products by collecting consumer and customer data through this web so that the data is processed into information in the form of reports to the chairman of the dairy cow community for making a decision